STS, a Polish operator, has entered into an agreement to assume the role of Official Sponsor of the Grupa Azoty Zaksa Kědzierzyn-Koźle team, more commonly referred to as Zaksa, a men's volleyball team competing in the Champions League.
On 13 June, Entain submitted an effective acquisition proposal for STS.
The agreement stipulates that the STS logo will be conspicuously featured on the front of players' uniforms during home games for the following three seasons.
Moreover, throughout the Azoty Area, STS insignia will be prominently displayed on sponsor walls, LED banners, and other marketing areas.
STS Chief Marketing Officer Pawe Rabantek stated, "Our decision to enter into a contract with the reigning European Champions is founded upon our ambitions and past achievements.
"Moreover, it signifies the progression of our extensively executed and triumphant strategy to bolster domestic sports."
"We are collaborating with champions; Zaksa, alongside Raków CzĂstochowa and hockey and football players GKS Katowice, is another championship club with which we are forging a partnership this year."
Online distribution channels for the collaborative marketing between Zaksa and STS will include newsletters, social media platforms, and websites.
President of Zaksa SA Piotr Szpaczek remarked, "I am ecstatic to announce that STS has signed on as the Official Sponsor of Grupa Azoty Zaksa Kědzierzyn-Koźle."
"An additional well-known and prominent brand has become a member of the #ZAKSAfamily. Particularly since we are collaborating with STS for three seasons, I am confident that we will be able to devise a mutually beneficial and engaging paradigm of cooperation.
"See you on the Plus Liga floor in October, and thank you for your confidence."
BetFan, an additional Polish operator, disclosed a 37% surge in its client base during the first quarter of 2023 in comparison to the corresponding period in 2022.