The ad, which debuted earlier this summer, began with a behind-the-scenes video of Vergara playing Jackpot Party to unwind after a day of filming. More Vergara commercials will appear throughout the next season of America's Got Talent.
Players who download Jackpot Party will be instantly put into a raffle for ten fully funded vacations to Hollywood as part of a promotion running alongside the campaign.
"Sofa's natural enthusiasm, combined with her global fan base, make her ideal for this campaign," said SciPlay CRO Noga Halperin.
"With millions of fans and followers, Sofía has the influence to introduce potential players to a game that recreates the Las Vegas gaming experience from anywhere."
The promotion is intended to attract new consumers and raise excitement among Jackpot Party's existing player base, with Vergara's participation likely to expedite the campaign's success.
"Since its release nearly a decade ago, casino players have gravitated towards Jackpot Party for its free-to-play model and constantly evolving slots and challenges," said Eitan Davidson, SciPlay Head of Marketing Innovation.
"We're thrilled to work with Sofía for our first celebrity partnership and bring this beloved game to even more players."
SciPlay reported $158 million in sales for the first quarter of 2022 in May 2022. This was a 5% rise year over year, and it was the company's second-highest quarterly revenue ever.
