For the 2021, 2022, and 2023 editions of the ATP500, the brand will be the event's newest sponsor and exclusive betting partner.
This year's tournament will be held from June 12 to 20, concluding the clay-court tennis season and serving as a warm-up for several players before Wimbledon. Others opt to participate in London's Queen's Club.
Roger Federer has won the Halle Open a record ten times, most recently in 2019. Due to the Covid-19 epidemic, the 2020 edition was cancelled.
The sponsorship, according to Betway, "demonstrates Betway's continued support of tennis in Germany."
"We are extremely proud to announce our sponsorship of the Noventi Open and to extend our partnership with German tennis," stated Betway CEO Anthony Werkman.
"As a global brand, we are committed to working with the highest-profile sporting events within the world of tennis which host the biggest names in the sport."
"We are delighted to welcome Betway as a new Co-Sponsor of the Noventi Open," stated Ralf Weber, Tournament Director and Managing Director of the Noventi Open.
"The support of Betway throughout the next years will contribute to the continuous development of the tournament and we are looking forward to a long and prosperous partnership."
Betway has announced a slew of partnerships in recent months, many of which include tennis, as well as cricket, esports, and football.
