The charity will be able to assist its efforts to care for individuals with dementia who have suffered greatly during the coronavirus epidemic with the help of the monies earned from the sale of shirts. Spreadex, the spread betting company that is the club's principal partner, will then match the total amount.
Using the hashtag #MyTurfMemories campaign, supporters of Burnley FC are also invited to contribute their own matchday narratives.
Following the Premier League's recent partnership launch with the Alzheimer's Society, an announcement was made. This was a component of the charity's campaign, Sport United Against Dementia, which aims to dispel the stigma associated with dementia by raising awareness of the condition and uniting the athletic community and sportsmanship to support important local research.
In order to ensure that the athletic community receives the dementia assistance it deserves, the campaign will also collect money for it.
"We're genuinely delighted to be working with Alzheimer's Society and supporting an important cause we know is close to the fans' hearts," said Ella Cummins, Head of Commercial Partnerships at Burnley FC. We would like to thank Spreadex, the club's principal partner, for their dedication to our campaign and to all of the supporters who have purchased shirts.
We're excited to hear the distinctive matchday tales from the fans for #MyTurfMemories. Even after being diagnosed with dementia, memories can stick with us. By talking to and sharing these memories with others around us, we can help to preserve them.
