The services provided by Incentive include design consulting, game creation, gamification consulting, and the arithmetic behind the games. The team creates the games for the operator and distributes them to players in all international markets where it operates.
According to Incentive Games CEO John Gordon, "bet365 is a power player in the industry, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles."
With the addition of our own games, bet365 will be able to differentiate itself from its competitors even more by offering distinctive content that has been shown to improve customer satisfaction and provide incremental value.
"With this agreement with bet365, we solidify our position as the leading provider of free-to-play content globally, and we anticipate a prosperous and extended collaboration."
Operators launching Incentive titles could anticipate up to a 50% boost in week-over-week retention, according to Incentive. Additionally, operators could anticipate a 100% increase in client lifetime value and a 22% decrease in customer acquisition expenses.
A representative for bet365 stated: "We were pleased with Incentive's history of creating free-to-play content that yields noteworthy outcomes in terms of acquisition, reactivation, and retention.
Our goal is to provide our gamers with unique material and experiences, which is why we are collaborating with Incentive to create a range of exclusive games.
"These titles will provide added value to bet365 customers and aid in our efforts to attract new players, particularly from demographics in regions where we are not yet present."
