The deal aims to provide a 'enhanced and highly personalised AI-powered gaming experience,' while also integrating with Playtech's system that encourages responsible gambling.
"We are excited to be launching this partnership with Playtech," Ada CEO Mike Murchison said of the new agreement. Integrating Ada's conversational AI with Playtech's IMS enables Playtech Operators to provide the VIP client experiences that players want, leading in greater containment rates, higher bet rates, and improved player safety monitoring."
"Playtech is committed to delivering the tools and technology operators need to present their players with the ultimate gaming experience," said Mark Jones, SaaS Commercial Partnerships at Playtech. "Our partnership with Ada ensures a world-class player experience from initial account setup through inquiries."
"Providing all customers with a VIP experience is becoming significantly more important and allows our players to have the very best personalisation technology at their fingertips at all times."
Playtech will go live on Ada's platform in 2023, allowing Playtech's operators to enhance efficiency through automation, while responsible gambling marketing intends to 'uplift the client journey.'
Playtech announced a 73% increase in revenue for the first half of 2022, totaling €792.3m ($777.9m) last month.
Mor Weizer, the CEO of Playtech, commented on the results: "I am delighted with the positive start that the group has made in the first half of 2022, delivering a financial performance ahead of our expectations with significant strategic and operational progress made against our objectives."
